By Clem Richardson

Michele Obama tells the Democratic National Convention how the future President used take her on dates in a junker car with its floor rusted out.

A jacketless Milt Romney, shirtsleeves rolled halfway up each arm, chats with a group of factory workers.

Simple moments, says Fordham University Political Science assistant professor Costas Panagopoulos, but meticulously planned to deliver the desired effect.... Read more about Fordham University Prof. Costas Panagopoulos molds political campaign managers of the future